HELSINKI, SUOMI (2. joulukuuta 2025) – Sony esittelee tänään odotetun viidennen sukupolven Alpha 7 V -kameran, joka täydentää suosittua Alpha 7 -täyden kennon peilitöntä kamerasarjaa. Uutuus hyödyntää vastikään kehitettyä osittain pinottua Exmor RS™ CMOS -kuvakennoa, jonka resoluutio on noin 33 megapikseliä. Kameraa vauhdittaa uusi BIONZ XR2™ -kuvaprosessori, joka sisältää viimeisimmän α™ (Alpha™) -sarjan AI-prosessointiyksikön toiminnot. Näiden innovaatioiden ansiosta Alpha 7 V tarjoaa huomattavan suorituskykypäivityksen kaikilla kuvaamisen osa-alueilla: reaaliaikaisesta kohteentunnistavasta automaattitarkennuksesta ja seurannasta nopeuteen, värien vakaaseen tarkkuuteen, still-kuvaukseen sekä monipuoliseen videotuotantoon.

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Additionally, Sony launches the FE 28-70mm f/3.5-5.6 OSS II, a full-frame compatible, compact and lightweight standard zoom lens that supports the Alpha 7 V’s high-speed continuous shooting.

“The Alpha 7 V resets expectations on what an all-around Full-frame camera can achieve,” said Yann Salmon-Legagneur, Head of Marketing, Sony Imaging, Products and Solutions, Sony Europe. “By evolving autofocus intelligence, color science, and system responsiveness, we’re enriching our expanding lineup with a powerful new option that provides creators with an advanced tool capable of keeping up with their creativity and bringing them one step closer to achieving their dreams.”

AI-Powered Performance Boosts

The Alpha 7 V integrates the AI processing unit into the BIONZ XR2 engine, delivering a substantial leap in autofocus speed, accuracy, and reliability. The Alpha 7 V has up to 30% improvement in Real-time Recognition AF that instantly recognizes targeted subjects and continues to capture them with high precision. With 759 phase-detection points and up to 94% frame coverage, the camera ensures precise subject tracking across nearly the entire image area, even in challenging low-light conditions down to EV -4.0.

High-resolution RAW processing is now supported through Imaging Edge Desktop application for unparalleled post-production flexibility.

No compromise High-speed Continuous Shooting 

The combination of a partially stacked Exmor RS™ CMOS image sensor with approximately 4.5 times faster readout speed increased and the BIONZ XR2™ processor results in high image quality with minimal distortion. 

Additionally, high-precision tracking with up to 60 times AF/AE calculations per second and blackout-free continuous shooting up to 30 fps with AF/AE tracking ensures no missed opportunities even with fast-moving subjects moving in complex patterns, such as in wildlife and sports photography. Even during 14-bit RAW shooting, it achieves high-speed continuous shooting at up to 30 fps with AF/AE tracking.

The Pre-Capture function, which can record up to 1 second before the shutter is pressed, captures decisive moments even with subjects whose movements are difficult to predict, such as pets and sports.

Outstanding Still Image Performance

Engineered for maximum creative control, the Alpha 7 V achieves up to 16 stops of dynamic range, ensuring remarkable tonal detail across highlights and shadows. Even in scenes with extreme contrast, it expresses natural and smooth gradations from dark to bright areas.

The newly introduced AI-driven Auto White Balance (AWB) leverages advanced scene analysis for consistent color rendering and uses light source estimation through deep learning technology. By automatically identifying the light source in the shooting environment with high precision and adjusting to appropriate color tones, it enables natural and stable color reproduction, resulting in more faithful colors and reducing post-production workload. 

Versatile Video Capabilities 

Expanding creative possibilities for hybrid creators, the Alpha 7 V introduces additional 4K recording modes, including 7K oversampled 4K 60p recording available in full-frame mode and 4K 120p mode recording in APS-C mode/Super 35mm delivers rich, detailed footage with exceptional flexibility in editing. 

Full pixel readout without pixel binning enables highly detailed video recording down to the finest details. 

The image stabilisation features Dynamic Active Mode, enabling smooth and stable video expression even when handheld. Users can enjoy high-quality video recording in a wide range of scenes, from vlogs and creative productions to capturing family memories. 

The camera also features an Auto Framing function that automatically maintains optimal composition of subjects during recording through AI-powered subject recognition. This enables stable composition video recording in various scenes. 

New in-camera noise reduction and improved internal mic functionality ensures high-quality audio recording by reducing steady background noises, minimising interference, and maintaining natural sound.

Enhanced Operability and Usability

Designed with efficiency in mind, the Alpha 7 V offers Wi-Fi® 6E GHz compatibility for high-speed, stable wireless transmission, along with dual USB Type-C® ports for improved workflow and flexibility. 

Vertical format support and an adjustable electronic shutter sound make shooting adaptable across diverse environments.

The 4-axis multi-angle monitor combines tilt and vari-angle design, offering unrestricted horizontal and vertical adjustment for greater shooting freedom. 

A better finger fit on the grip provides improved comfort, stability, and control during extended sessions.

Built for Reliability

The Alpha 7 V features upgraded power management and enhanced stamina performance, enabling longer shooting sessions without interruption. A new Monitor Low Bright mode extends battery life even further, while improved thermal management supports extended 4K recording with uncompromised quality, approximately 630 shots when using viewfinder per CIPA standards.

FE 28-70mm f/3.5-5.6 OSS II – The All-Around Lens

Compact, lightweight, and engineered for speed, the FE 28-70mm f/3.5-5.6 OSS II is designed to fully leverage the continuous shooting capabilities of the Alpha 7 V sensor. When combined with compatible cameras, this new lens offers up to 120 fps AF/AE tracking, continuous shooting, seamless body-lens coordinated image stabilisation, AF available even during zooming, and built-in breathing compensation support. From dynamic action shots to fast-paced events or high-quality video capture, this lens delivers smooth, dependable responsiveness and flexibility. 

Social Responsibility

Aligned with Sony's ambitious 'Road to Zero' initiative, this product supports the company's vision for achieving a zero environmental footprint by 2050. The Sony Group's manufacturing facilities for imaging products, including the Alpha 7 V and FE 28-70mm f/3.5-5.6 OSS II, operate at 100% renewable energy. The packaging uses Sony's proprietary environmentally friendly Original Blended Material instead of plastic.

Pricing and Availability

The Alpha 7 V Body will be available to purchase from 2nd December 2025 ​ for approximately 3,150 EUR. The FE 28-70mm f/3.5-5.6 OSS II will be available in February 2026 for approximately 500 EUR. 

Exclusive stories and exciting new content shot with the new Alpha 7 and Sony's other imaging products can be found at here, a site created to inform, educate, and inspire content creators.

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