HELSINKI, SUOMI (15. elokuuta 2025) – Sony on ylpeä voidessaan ilmoittaa, että sen sitoutuminen laatuun ja innovaatioihin on jälleen kerran palkittu arvostetussa Expert Imaging and Sound Association (EISA) Awards 2025 -kilpailussa. Kuusi palkittua tuotetta korostavat Sonyn vakaata sitoutumista innovaatioihin ja tuotteiden erinomaiseen laatuun, jotka molemmat ovat keskeisessä roolissa asiakaskokemuksen rikastuttamisessa.

Lue koko lehdistötiedote alta: 

The full list of Sony awards can be found below:

EISA CAMERA OF THE YEAR 2025-2026: Sony Alpha 1 II

EISA LENS OF THE YEAR 2025-2026: Sony FE 50-150mm F2 GM

EISA STANDARD ZOOM LENS 2025-2026: Sony FE 28-70mm F2 GM

EISA PORTRAIT LENS 2025-2026: Sony FE 85mm F1.4 GM II

EISA ULTRA-WIDEANGLE LENS 2025-2026: Sony FE 16mm F1.8 G

EISA NOISE CANCELLING HEADPHONES 2025-2026: Sony WH-1000XM6

Selected from a panel of expert groups from the most respected magazines in the industry, each year the awards celebrate new products that combine the most advanced technology and desirable features with class-leading performance.

The EISA judges provided the following standout reasons highlighting why our products have been recognised at this year’s awards: 

EISA CAMERA OF THE YEAR 2025-2026: Alpha 1 II

The Sony Alpha 1 II provides state-of-the-art technology for professional photo and

video applications. It combines speed, resolution and high video quality in a robust,

weatherproof housing. Its 50MP stacked full-frame sensor delivers detailed images with wide dynamic range, along with an impressive shooting rate of 30 frames per second with continuous autofocus. AI-based subject recognition autofocus reliably tracks people, animals, vehicles and other objects, while the updated image stabiliser gives up to 8.5 stops compensation. The camera also impresses in the video sector with 8K 30p recording, 4K at up to 120p, and professional options such as 16-bit raw via HDMI. What’s more, the high-resolution 9.44m-dot electronic viewfinder and the versatile touchscreen enable precise composition.

EISA LENS OF THE YEAR 2025-2026: Sony FE 50-150mm F2 GM

Our lens of the year is the world’s first telephoto zoom for full-frame mirrorless cameras with a large, constant, aperture of f/2. Designed for professional photographers and videographers shooting such things as portraits, weddings, indoor sports and events, it delivers top-notch image quality in a compact form, thanks to the advanced optics of the G Master series. This ensures outstanding sharpness and image clarity across the entire image area. The bright f/2 aperture allows for clear separation of the subject from the background, while the 11-blade diaphragm provides smooth blur. This makes it one of the best lenses on the market.

EISA STANDARD ZOOM LENS 2025-2026: Sony FE 28-70mm F2 GM

This outstanding standard zoom lens is designed for professional photographers and videographers who shoot such things as weddings and events, and who want to use a larger aperture than f/2.8 without giving up the flexibility of a zoom. This constant f/2 zoom in a compact form delivers fantastic optical quality, producing sharp, clean images regardless of the focal length, aperture, or focus distance. Despite its large aperture, it offers fast, silent autofocus and it’s also a perfectly practical size. A comprehensive set of controls is onboard, including an aperture ring that can be switched between clicked and smooth operation. It’s a really special lens that’s an impressive achievement by Sony.

EISA PORTRAIT LENS 2025-2026: Sony FE 85mm F1.4 GM II

The Sony FE 85mm F1.4 GM II is a refined update to one of Sony’s most beloved

portrait lenses. This second-generation G Master lens brings notable improvements in image quality, autofocus speed, and overall usability. It features a redesigned optical formula with two XA and two ED elements, delivering edge-to-edge sharpness even wide open at F1.4, while preserving the signature creamy bokeh. The autofocus system is exceptionally fast and reliable. The design is noticeably lighter and better balanced, and it adds a more tactile aperture ring and dual customizable buttons. With its improved optics, precise AF, and professional-grade weather-sealing, this is an ideal lens for portrait photography.

EISA ULTRA-WIDEANGLE LENS 2025-2026: Sony FE 16mm F1.8 G

The Sony FE 16mm F1.8 G is a fast ultra-wide angle lens for landscape photography and content creation. Despite its relatively large aperture, it is compact and lightweight. This makes it ideal for smaller full-frame cameras. An additional advantage is that the minimum focusing distance is particularly short, allowing the capture of striking close-up images. The lens features an aperture ring, which can be locked or declicked. This makes it well-suited for video as well as photography. Outdoor use in inclement weather is possible too, thanks to the dust and moisture resistant construction. Best of all, the lens is very reasonably priced.

More information about all of our winning products can be found at www.sony.eu

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For more information about the EISA Awards please visit: Awards | EISA – Expert Imaging and Sound Association

Lisätietoja: sonypr@themightystarlings.fi

About EISA

The Expert Imaging and Sound Association is a collaboration between, currently, 61 of the most respected international specialist consumer electronics magazines. These periodicals and websites deliver regular and independent technical reviews on new products, and embrace the full sphere of consumer electronics. Member magazines now extend beyond Europe to over 30 countries, including the USA, Canada, Australia, Japan, Hong Kong and India, and contribute their experience to one or more of EISA’s six Expert Groups: Photography, Mobile Devices, Hi-Fi, Home Theatre Audio, Home Theatre Display & Video and In-Car Electronics.

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world.

For more information, visit: http://www.sony.net/ 

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.